Principles of Banking, in its 11th edition, is an entry-level textbook intended to give those who are new to banking a general understanding of the industry. Recognized as the most comprehensive introduction to the banking industry for over 40 years, Principles of Banking introduces fundamental banking concepts and principles, the basics of how banks operate as service providers and businesses, their obligation to operate in a safe and sound manner and manage risks, and the responsibilities of bank employees in a customer-focused financial services environment. And, it is the only Principles of Banking course that is accepted for credit towards ABA Diplomas and Certificates.
The content in Principles of Banking has direct applicability to a broad range of banking positions - from a Customer Service Representative to a Consumer Lending Manager.
The ten chapters have been organized into three main sections:
- Bank and Employee Responsibilities
- Bank Produces and Services
- Building and Protecting Relationships
List Price: $135
Member Discount: $95
Instructor's Manual on CD-ROM
Catalog # 3010760
List Price: $75
Member Discount: $55